Overview

The buzzword of the twenty-first century is India--and it's not just a story of software, outsourcing, and faraway call centers. With the economy soaring at 8 percent a year, India is a medical and pharmaceutical front-runner, an R&D powerhouse, a rising manufacturing hub, and an up-and-coming cultural trendsetter in areas from fashion to film. And the world is taking note: Western companies from Lockheed Martin to McDonald's are moving in, Ford is setting up factories, Coca Cola is heading to the countryside in rickshaws, and research centers for Fortune 500 companies are popping up everywhere. Meanwhile, the U.S. military is forging close ties, as India has become a key strategic partner. Steel-tycoon-turned-educator Vinay Rai, who now runs one of India's two private universities--with fifteen campuses--couples with sociology professor William Simon to map out the rising new India. This colorful, lively, forward-looking account of India's stunning world debut is essential reading for anyone who wants to understand India's new muscle on the global stage. -- One out of every six people in the world lives in India. -- India's top trading partner is the United States. -- India is the fastest-growing free market economy. -- India is the world's top destination for retailers. -- India has the world's youngest workforce (over 500 million under twenty-five).

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Vinay Rai is the founder and president of Rai University and president of the Rai Foundation, which is dedicated to improving the quality of education at all levels in India. He was educated at Delhi University in India and MIT in the United States. William L. Simon is the author of Beyond the Numbers: How Leading Companies Measure and Drive Success and coauthor of The Art of Deception and the bestseller iCon: Steve Jobs. Kent Cassella is an actor who divides his time between Vermont and New York. Television and film credits include all of the Law & Order franchise shows, FX's Rescue Me, Showtime's Brotherhood, and the Ben Affleck film The Town.

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