Awards
- Winner of Axiom Business Book Award, Business Intelligence / Innovation 2024
Overview
"In Think Bigger, Sheena S. Iyengar-an acclaimed author and expert in the science of choice-answers a timeless question with enormous implications for problems of all kinds across the world: ""How can I get my best ideas?"" Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade. For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas."
Full Product Details
Author: Sheena Iyengar
Publisher: Columbia University Press
Imprint: Columbia University Press
ISBN: 9780231198844
ISBN 10: 0231198841
Pages: 248
Publication Date: 11 April 2023
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Reach for the stars... but how exactly do you do that? Sheena Iyengar provides a framework. An incredibly insightful work. -- Scott Willoughby, vice president, James Webb Space Telescope program at Northrop Grumman The Holy Grail of large organizations is how to innovate. Sheena Iyengar has found it... -- Barry Salzberg, retired CEO, Deloitte LLP Innovation everywhere, in all domains of human activity, throughout all time - Think Bigger explains them all. -- Kai Fu Lee, chairman, Sinovation Ventures and author of <i>AI Superpowers</i> and <i>AI 2041</i> I've long believed in the concept of chasing 'moonshots' - pursuing ideas that have a low probability of success with a massive upside. Sheena's concept of thinking bigger falls right in line with that same methodology. This book offers great advice for entrepreneurs, and really any business leader, hoping to think and lead in a more effective way. -- Marc Lore, serial entrepreneur and co-owner of the Minnesota Timberwolves and Lynx This superb book makes our collective future so much brighter. It's a shining ray of hope for those who want to take their ideas and see them grow, or seek to be more imaginative and unafraid to have a go at something new that could make a big difference. We dearly need this entrepreneurial and innovative attitude to tackling many of society's biggest issues right now. -- Sir Alex Halliday, director, The Earth Institute, and founding dean, The Columbia Climate School
Author Information
Sheena Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.
