Overview

Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as big data --revolutionizing the way we do business today. And it's all there for your company to strategically utilize for giant profits! But where to beginThink Bigger provides a roadmap for organizations looking to develop a profitable big data strategy. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, this must-have resource for any business not wanting to fall far behind the competition covers the most important big data trends affecting organizations, as well as crucial types of analyses. Big data is changing the way businesses--and even governments--are operated and managed. And now, you too can revolutionize your business by learning how to properly employ the vast amount of digitalized information that is already available to you.

Full Product Details

Author:   Mark Van Rijmenam
Publisher:   HarperCollins Focus
Imprint:   Amacom
Edition:   Special ed.
Dimensions:   Width: 6.30cm , Height: 1.10cm , Length: 9.30cm
Weight:   0.001kg
ISBN:  

9780814434154

ISBN 10:   0814434150
Pages:   288
Publication Date:   16 May 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Contents 1 The History of Big Data 1 The Twentieth Century 1 The Twenty-First Century 2 2 What Is Big Data? 5 Explanation of the 7Vs 5 Eight Realities of Big Data You Should Already Know 12 The Impact of Big Data on Society 19 Takeaways 21 3 Big Data Trends 23 On-the-Go Big Data 25 Big Real-Time Data 31 The Internet of Things 36 The Quantified-Self 43 Big Social Data 46 Public Big Data 50 Gamification 53 Takeaways 57 4 Big Data Technologies 58 Hadoop HDFS and MapReduce 59 Open-Source Tools 60 viii Contents Big Data Tools and Types of Analysis 62 Takeaways 70 5 Big Data Privacy, Ethics, and Security 71 Big Data Privacy 73 Big Data Ethics 80 Big Data Security 84 Takeaways 91 6 Big Data in Your Organization 93 Key Characteristics of Information-Centric Organizations 96 Some Generic Big Data Uses 98 Big Data and Return on Investment (ROI) 104 Big Data on the Balance Sheet 106 Internal Big Data Opportunities 107 Big Data Roadmap 123 Big Data Competencies Required 127 Small and Medium Enterprises (SMEs) Can Achieve Remarkable Results with Big Data 141 Governance for the Accuracy of Big Data 143 Takeaways 147 7 Big Data by Industry 149 Agriculture Industry 149 Automotive Industry 153 Consumer Goods 157 Education Industry 161 Energy Industry 165 Financial Services Industry 169 Gaming Industry 174 Healthcare Industry 178 Legal Profession 183 Manufacturing Industry 185 Not-for-Profit Sector 189 Media and Entertainment Industry 194 Oil and Gas Industry 198 Contents ix Public Sector 201 Retail Industry 207 Telecom Industry 211 Transportation Industry 216 Travel and Leisure Industry 220 Takeaways 223 8 The Future of Big Data 225 Glossary 233 Notes 241 Index 265 About the Author 278

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Author Information

Mark van Rijmenam is the founder and CEO of Datafloq.com. He is an expert on AI, Blockchain and Big Data, a highly sought-after speaker and author of the book Think Bigger. He is also co-author of the book Blockchain: Transforming Your Business and Our World, on how blockchain can be used for social good. He is named a global top 10 Big Data influencer and one of the most influential Blockchain people. He is pursuing a PhD at the University of Technology, Sydney on how organisations should deal with Big Data, Blockchain and AI and he is a faculty member of the Blockchain Research Institute.

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