Things the Brand Gurus don't want you to know (2nd Edition): A practical guide....it will make and save you money
Author:   Aubrey Malden
Publisher:   Kejafa Knowledge Works
ISBN:  

9780994717498


Pages:   244
Publication Date:   19 January 2018
Format:   Paperback
Availability:   Available To Order   Availability explained
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Things the Brand Gurus don't want you to know (2nd Edition): A practical guide....it will make and save you money


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Full Product Details

Author:   Aubrey Malden
Publisher:   Kejafa Knowledge Works
Imprint:   Kejafa Knowledge Works
Dimensions:   Width: 14.80cm , Height: 1.70cm , Length: 21.00cm
Weight:   0.395kg
ISBN:  

9780994717498


ISBN 10:   0994717490
Pages:   244
Publication Date:   19 January 2018
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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""Like the legendary David Ogilvy, Aubrey Malden is a writer and a teacher. They both observe, judge, learn and share, and they keep asking how others came up with advertising and communication ideas, how they evaluated ideas and how they applied ideas for a range of brands in a range of media. Both have the ability, to, ""share the secrets of the industry."". I would like to add: 'And do it with pride'.

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