Overview

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

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Marcus Sheridan is founder and president of The Sales Lion, a coaching and consultancy firm synonymous with inbound and content marketing excellence. The Sales Lion is also a Platinum HubSpot Partner. Marcus is an award-winning speaker and named a web marketing guru by the New York Times. Paul Boehmer attended his first Shakespearean play while in high school; he knew then that he was destined to become the classically trained actor he is today. Graduating with a master's degree, Paul was cast as Hamlet by the very stage actor who inspired his career path. A nod from the Universe he'd chosen aright! Paul has worked on Broadway and extensively in regional theater. Coinciding with another of his passions, sci-fi, Paul has been cast in various roles in many episodes of Star Trek. Paul's love of literature and learning led him by nature to his work as a narrator for audiobooks, his latest endeavour. Paul is married to the love of his life, Offir, and they live in Los Angeles with their two midnight-rambling tomcats, Dread and David.

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