Overview

Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers. But how exactly has she managed to scale her success--multiple times--while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure? In There's Nothing Like This, Kevin Evers, a senior editor at Harvard Business Review, answers these questions in riveting detail. With the same thoughtful analysis usually devoted to iconic founders, game-changing innovators, and pioneering brands, Evers chronicles the business and creative decisions that have defined each phase of Swift's career. Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, There's Nothing Like This presents Swift as the modern and multidimensional superstar that she is--a songwriting savant and a strategic genius.

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Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. Candace Joice has been devoted to storytelling since she was a child-first as an avid reader, next as a movie watcher, and finally in her first stage role as a duckling. Today, whether on a stage, in front of a camera, or behind a microphone, she relishes the singular experience of collaborating with a writer's words. With a master's degree in theater and ten years of regional theater credits as an actor and director, Candace draws from a wealth of experience to immerse listeners in compelling storytelling. Onstage, she has played characters as diverse as Elizabeth Bennett and Eddie Van Halen. She's just as versatile in her booth, jumping smoothly from the depth and vulnerability of literary fiction to the many character voices of genre novels, to the focus and authority of nonfiction. And when she's not in her booth or on stage? You'll probably find her playing with her dog or baking bread, macarons, pies, and cakes! Candace Joice has been devoted to storytelling since she was a child-first as an avid reader, next as a movie watcher, and finally in her first stage role as a duckling. Today, whether on a stage, in front of a camera, or behind a microphone, she relishes the singular experience of collaborating with a writer's words. With a master's degree in theater and ten years of regional theater credits as an actor and director, Candace draws from a wealth of experience to immerse listeners in compelling storytelling. Onstage, she has played characters as diverse as Elizabeth Bennett and Eddie Van Halen. She's just as versatile in her booth, jumping smoothly from the depth and vulnerability of literary fiction to the many character voices of genre novels, to the focus and authority of nonfiction. And when she's not in her booth or on stage? You'll probably find her playing with her dog or baking bread, macarons, pies, and cakes!

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