Overview

Harness the power of “zero transaction costs” to ensure long-term success in every new business proposition Veteran venture capitalist Dermot Berkery has come up with a completely new construct for spotting the great business propositions of tomorrow using fundamental economics—transaction cost economics—and he shares all his secrets with you in The Zero Transaction Cost Entrepreneur. Eliminating transaction costs between customers and businesses can transform the customer experience and unleash profitable business opportunities. Uber used reviews, ratings, and vetting of drivers to reduce the lack of trust between prospective drivers and riders. By removing a potent transaction cost like lack of trust Uber opened up a global market. Berkery walks readers through the process of spotting potential new business propositions and capturing global markets through the process of eliminating transaction costs. In this groundbreaking guide, Berkery explains how to find transaction costs in any business, presents examples of various transaction costs readers might encounter, and delivers successful approaches for reducing or eliminating them to generate major profits. Chapters include:  Falling transaction costs: Blockbuster versus Netflix  The eight major categories of transaction costs  The way transaction costs shape our lives  The journey toward the zero-transaction cost world  Why transaction costs are now falling rapidly  The trifecta of accelerators: idle assets, the internet of things, and marginal cost pricing  The power of swarms  Getting micro—disaggregate a specific task or not  How governments can stimulate entrepreneurship without spending money Using case studies of successful ideas that reduced or eliminated transaction costs for customers and consumers, Berkery presents actionable techniques for discovering valuable new opportunities, from small scale and incremental to large scale and transformational. Your best business opportunities lie in eliminating as many transaction costs as possible. The Zero Transaction Cost Entrepreneur provides the knowledge, insight, and techniques you need to make it all happen.

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9781265399917

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Dermot Berkery is one of the longest-serving venture capitalists in Europe, with more than 20 years' experience evaluating new business ideas. His company has reviewed more than 7,000 business plans submitted by entrepreneurs and has invested in more than 120 start-ups. He is director or board member of many of them, including Gigable.com, VisionR, Davra, SiriusXT, Luzern eCommerce, and KidStart. He is a former board member of StitcherAds (sold to Kargo Global), Altocloud (sold to Genesys), SensL (sold to ON Semiconductor), Clavis Insight (sold to Ascential), ElectroRoute (sold to Mitsubishi), and See Why Software (sold to SAP). Prior to his career in venture capital, Berkery worked as a consultant at McKinsey & Co. and earned his Master of Business Administration degree at Harvard University.

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