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OverviewThe academic agenda for studying social media and politics has been somewhat haphazard. Thanks to rapid technological change, a cascade of policy-relevant crises, and sheer scale, we do not have a coherent framework for deciding what questions to ask. This Element articulates such a framework by taking existing literature from media economics and sociology and applying it reflexively, to both the academic agenda and to the specific case of politics on YouTube: the Supply and Demand Framework. The key mechanism, traced over the past century, is the technology of audience measurement. The YouTube audience comes pre-rationalized in the form of Likes, Views and Comments, and is thus unavoidable for all actors involved. The phenomenon of 'radicalization' is best understood as a consequence of accelerated feedback between audiences and creators, radicalizing each other. I use fifteen years of supply and demand data from YouTube to demonstrate how different types of producers respond more or less to this feedback, which in turn structures the ideological distribution of content consumed on the platform. This title is also available as Open Access on Cambridge Core. Full Product DetailsAuthor: Kevin Munger (Pennsylvania State University)Publisher: Cambridge University Press Imprint: Cambridge University Press ISBN: 9781009359757ISBN 10: 1009359754 Pages: 75 Publication Date: 30 June 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Forthcoming Availability: Not yet available, will be POD  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon it's release. This is a print on demand item which is still yet to be released. Table of Contents1. Foreword; 2. Setting the academic agenda; 3. There is something wrong on the internet; 4. Media panics within the supply and demand framework; 5. The apparatus; 6. YouTube system; 7. Supply system; 8. Demand system; 9. Describing YouTube politics; 10. The academic agenda for studying social media; 11. Self-Indulgent Postscript: Poetry as social science methodology; References.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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