The Write Approach: Techniques for Effective Business Writing
Author:   Olivia Stockard
Publisher:   Brill
Edition:   2nd Revised edition
ISBN:  

9780857248312


Pages:   204
Publication Date:   08 June 2011
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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The Write Approach: Techniques for Effective Business Writing


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Full Product Details

Author:   Olivia Stockard
Publisher:   Brill
Imprint:   Emerald Group Publishing Limited
Edition:   2nd Revised edition
Dimensions:   Width: 14.00cm , Height: 1.50cm , Length: 21.50cm
Weight:   0.272kg
ISBN:  

9780857248312


ISBN 10:   0857248316
Pages:   204
Publication Date:   08 June 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

What is Effective Business Writing? Organizing Business Documents Developing the Document's Structure rinciples of Readability Clarifying Your Voice Purpose and Vocabulary Straight Talk Tone Using Formatting Techniques Using Graphics

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Dr. Stockard's abundant exercises develop fundamental skills, and her clear distinction between 'leads' and 'hooks' gives readers an excellent understanding of when and why to use deductive and inductive writing styles. Because of the clarity of its explanations and the methodical presentation of its exercises, The Write Approach will be useful both for readers working on their own and as a text in business writing classes. Walter Blanco, Professor of English, Lehman College, New York

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