Overview

This absorbing book examines the period of massive structural adjustment taking place in the wine industry. For many centuries wine was very much a European product. While that is still the case today - three-quarters of world wine production, consumption and trade involve Europe and most of the rest involves just a handful of New World countries settled by Europeans - the importance of exports from non-European countries has risen dramatically over the past decade. The World's Wine Markets includes an in-depth look at the growth and impact of New World wine production on the Old World producers, revealing that between 1990 and 2001, the New World's combined share of world wine exports grew from 4 to 18 per cent, or from 10 to 35 per cent when intra-European Union trade is excluded. Original essays, by economists from each of the major wine producing and consuming regions in the world, analyse recent developments and future trends, and conclude that globalization of the industry is set to continue for the foreseeable future. Furthermore they argue that with increasing globalization, there is a greater need than ever for systematic analysis of the world's wine markets. This fascinating work will appeal greatly to students enrolled in wine marketing and business courses, those studying industrial organization, and economists and other social scientists interested in case studies of globalization at work. As well, wine industry participants interested in understanding the reasons behind the recent dramatic developments in the industry will find this rigorously analytical yet accessible book of great value.

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9781845425142

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Reviews

'This is a useful work, which provides a comprehensive overview of the world's wine markets. Its particular strengths are its global coverage, its focus on both production and consumption, and the large number of charts and tables with which the volume is replete. With authors drawn from across the world, the book provides interesting national perspectives on the practice of globalization. It will be of undoubted use to students and those in the wine trade who need easily accessible information on this most fascinating of global markets.' - Tim Unwin, Royal Holloway, University of London, UK and Editor, Journal of Wine Research 'World wine trade is undergoing the most radical transformation since the 1970s: New protagonists have helped to push markets' boundaries ever further afield in a world that has become a smaller place. This timely book offers a valuable collection of insights by academics into the gripping fight between seasoned performers from the Old World and their young pretenders from the New.' - Pierre Spahni, author of The International Wine Trade (1995, 2000)

Author Information

Edited by Kym Anderson, Professor of Economics, University of Adelaide, Australia and Australian National University

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