The World Television Industry: An Economic Analysis
Author:   Peter Dunnett
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415615204


Pages:   246
Publication Date:   16 April 2012
Format:   Paperback
Availability:   In Print   Availability explained
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The World Television Industry: An Economic Analysis


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Overview

First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.

Full Product Details

Author:   Peter Dunnett
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.480kg
ISBN:  

9780415615204


ISBN 10:   0415615208
Pages:   246
Publication Date:   16 April 2012
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. A history of television 3. Demand and supply 4. Structure and conduct 5. North America: world provider 6. United Kingdom: a declining role for Auntie 7. Europe: Coke or champagne 8. Japan and Australia: reaching the frontiers 9. Communist countries: watch Big Brother 10. The developing world 11.

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Royal Military College of Canada

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