The World Television Industry: An Economic Analysis

Author:   Peter Dunnett
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415615198


Pages:   262
Publication Date:   31 December 2010
Format:   Hardback
Availability:   In Print   Availability explained
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The World Television Industry: An Economic Analysis


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Overview

First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.

Full Product Details

Author:   Peter Dunnett
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 13.80cm , Height: 1.90cm , Length: 21.60cm
Weight:   0.640kg
ISBN:  

9780415615198


ISBN 10:   0415615194
Pages:   262
Publication Date:   31 December 2010
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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