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OverviewFirst published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length. Full Product DetailsAuthor: Peter DunnettPublisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 13.80cm , Height: 1.90cm , Length: 21.60cm Weight: 0.640kg ISBN: 9780415615198ISBN 10: 0415615194 Pages: 262 Publication Date: 31 December 2010 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationRoyal Military College of Canada Tab Content 6Author Website:Countries AvailableAll regions |