Overview

The movement of Asian citizens across continents now occurs on an unprecedented scale, with a surge in Asian tourists now visiting Europe, North America, Africa and Oceania. Tourists from China, Taiwan, India, Thailand, Malaysia, and to a lesser extent Korea and Japan are meeting the citizens of cultures they had previously only been able to read about or view from afar. This book seeks to understand the experiences of, and reactions to, Asian tourists travelling out of Asia.Questions about Asian tourist contact with unfamiliar countries and cultures will be addressed. What are the interests of Asian tourists and what drives these interests? What impacts are they having on host communities, both in terms of the provision and co-creation of desired experiences and in the human dimensions of social contact? The volume addresses fresh implications for marketing, planning and policy which these tourist markets pose for good governance. This book confronts the limitations of our understanding of how to manage the tourist experience when that understanding has been built almost entirely on the behaviours and travels of western tourists.

Full Product Details

Author:   Jafar Jafari (University of Wisconsin-Stout, USA) ,  Liping A. Cai (Purdue University, USA) ,  Philip L. Pearce (James Cook University, Australia) ,  Mao-Ying Wu (Zhejiang University, China)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Group Publishing Limited
Volume:   7
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.816kg
ISBN:  

9781785602191

ISBN 10:   1785602195
Pages:   424
Publication Date:   14 December 2016
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Reviews

Editors Pearce and Wu present readers with a collection of academic essays and scholarly articles examining various aspects of contemporary outbound Asian tourism. The nineteen selections that make up the main body of the text are devoted to the laws and regulation shaping outbound tourism from China, making sense of seasons, media representations of Chinese tourist behavior, managing Asian tourists on long-haul flights, and a great many other related subjects areas. Philip L. Pearce is a faculty member of James Cook University in Australia. Mao-Ying Wu is a faculty member of Zhejiang University in China. Distributed in North America by Turpin Distribution. -- Annotation (c)2017 * (protoview.com) *

Editors Pearce and Wu present readers with a collection of academic essays and scholarly articles examining various aspects of contemporary outbound Asian tourism. The nineteen selections that make up the main body of the text are devoted to the laws and regulation shaping outbound tourism from China, making sense of seasons, media representations of Chinese tourist behavior, managing Asian tourists on long-haul flights, and a great many other related subjects areas. Philip L. Pearce is a faculty member of James Cook University in Australia. Mao-Ying Wu is a faculty member of Zhejiang University in China. Distributed in North America by Turpin Distribution. -- Annotation (c)2017 (protoview.com)

Author Information

Philip L. Pearce, James Cook University, Australia Mao-Ying Wu, Zhejiang University, China

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