Overview

The recent success of the Left Behind book series, which sold over 50 million books, points to an enormous readership of evangelical Christian literature that has not gone unnoticed by the mainstream publishing world. But this is not a recent phenomenon; the evangelical publishing community has been growing for more than two hundred years. Candy Gunther Brown explores the roots of this far-flung conglomeration of writers, publishers, and readers, from the founding of the Methodist Book Concern in 1789 to the 1880 publication of the runaway best-seller Ben-Hur. Brown shows how this distinct print community used the Word of the Bible and printed words of their own to pursue a paradoxical mission: purity from and a transformative presence in the secular world. Although scholars usually claim that religious publishing fell prey to the secularizing engines of commodification, Brown argues that evangelicals knew what they were doing by adopting a range of strategies, including the use of popular narratives and beautiful packaging. An informal canon of texts emerged in the nineteenth century consisting of sermons, histories, memoirs, novels, gift books, Sunday school libraries, periodicals, and hymnals. Looking beyond the uses of texts in religious conversion, Brown examines how textual practices have transmitted cultural values both within evangelical communities and across a larger American cultural milieu. An epilogue conveys crucial insights into twenty-first-century ties between religion and the media.

Full Product Details

9780807855119

Table of Contents

Reviews

The Word in the World makes a very substantial contribution toward answering important historical and cultural questions about nineteenth-century popular American culture. It is a pioneering effort, worthy of the most serious attention, both for its grasp of what Protestants published in that era and how those publications reflected (and shaped) the culture of the time. (Mark Noll, McManis Professor of History, Wheaton College author of America's God, from Jonathan Edwards to Abraham Lincoln) Brown shows how a 19th-century evangelical print community developed textual practices to use the Word of the Bible and printed words of their own to create a sanctified life and, in the process, to transform American culture. The Word in the World makes a very substantial contribution toward answering important historical and cultural questions about nineteenth-century popular American culture. It is a pioneering effort, worthy of the most serious attention, both for its grasp of what Protestants published in that era and how those publications reflected (and shaped) the culture of the time. (Mark Noll, McManis Professor of History, Wheaton College author of America's God, from Jonathan Edwards to Abraham Lincoln ) Brown shows how a 19th-century evangelical print community developed textual practices to use the Word of the Bible and printed words of their own to create a sanctified life and, in the process, to transform American culture. A virtual taxonomy of religious publishing in nineteenth-century America, revealing its significance for comprehending the social history and material culture of the era. -- Journal of Interdisciplinary History The Word in the World makes a very substantial contribution toward answering important historical and cultural questions about nineteenth-century popular American culture. It is a pioneering effort, worthy of the most serious attention, both for its grasp of what Protestants published in that era and how those publications reflected (and shaped) the culture of the time. -- Mark Noll, McManis Professor of History, Wheaton College author of America's God, from Jonathan Edwards to Abraham Lincoln

The Word in the World makes a very substantial contribution toward answering important historical and cultural questions about nineteenth-century popular American culture. It is a pioneering effort, worthy of the most serious attention, both for its grasp of what Protestants published in that era and how those publications reflected (and shaped) the culture of the time. <br> -- Mark Noll, McManis Professor of History, Wheaton College author of America's God, from Jonathan Edwards to Abraham Lincoln

Author Information

Candy Gunther Brown is associate professor of religious studies at Indiana University.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available