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Women of the Far Right explores how female influencers shape the discourse, norms and practices of the far right and participate in the mobilization of new supporters. The book shapes how important the role of far-right women influencers is in the overall cultural polarization and social conflicts in Western societies, and thus how they are expanding the scope of what far-right ideology means and its social impact. -- Arie Perliger, author of <i>America’s Zealots: Inside Right-Wing Domestic Terrorism</i>

Women of the Far Right explores how female influencers shape the discourse, norms and practices of the far right and participate in the mobilization of new supporters. The book shapes how important the role of far-right women influencers is in the overall cultural polarization and social conflicts in Western societies, and thus how they are expanding the scope of what far-right ideology means and its social impact. -- Arie Perliger, author of <i>America’s Zealots: Inside Right-Wing Domestic Terrorism</i> Leidig’s deep dive into the social media worlds of far-right women reveals how they weaponize mainstream influencer branding and marketing strategies to soften and package far right content within relatable, everyday stories. Original, timely, and indispensable for understanding the modern far right. -- Cynthia Miller-Idriss, author of <i>Hate in the Homeland: The New Global Far Right</i> Finally, a book that looks at the women of the alt-right, the social media influencers who radicalize with a smile, who curate online “authenticity”, and who use traditional femininity to fight feminism. Critical but not dismissive, Eviane Leidig takes these women serious without taking them at their word. As we all should. -- Cas Mudde, coauthor of <i>Populism: A Very Short Introduction</i>

Finally, a book that looks at the women of the alt-right, the social media influencers who radicalize with a smile, who curate online “authenticity,” and who use traditional femininity to fight feminism. Critical but not dismissive, Eviane Leidig takes these women seriously without taking them at their word. As we all should. -- Cas Mudde, coauthor of <i>Populism: A Very Short Introduction</i> Leidig’s deep dive into the social media worlds of far-right women reveals how they weaponize mainstream influencer branding and marketing strategies to soften and package far-right content within relatable, everyday stories. Original, timely, and indispensable for understanding the modern far right. -- Cynthia Miller-Idriss, author of <i>Hate in the Homeland: The New Global Far Right</i> The Women of the Far Right is an immensely readable ethnographic investigation of an oft-overlooked aspect of modern extremism—the role of women. Eviane Leidig deftly shows how far-right influencers leverage social media tools like Instagram and YouTube to normalize extreme ideas. The book is a cautionary tale of how hateful ideas can be easily cloaked, and how influential they can be. -- Alice Marwick, author of <i>Status Update: Celebrity, Publicity, and Branding in the Social Media Age</i> The Women of the Far Right explores how female influencers shape the discourse, norms, and practices of the far right and participate in the mobilization of new supporters. The book shows how important the role of far-right women influencers is in the overall cultural polarization and social conflicts in Western societies, and thus how they are expanding the scope of what far-right ideology means and its social impact. -- Arie Perliger, author of <i>American Zealots: Inside Right-Wing Domestic Terrorism</i>

Finally, a book that looks at the women of the alt-right, the social media influencers who radicalize with a smile, who curate online “authenticity,” and who use traditional femininity to fight feminism. Critical but not dismissive, Eviane Leidig takes these women seriously without taking them at their word. As we all should. -- Cas Mudde, coauthor of <i>Populism: A Very Short Introduction</i> Leidig’s deep dive into the social media worlds of far-right women reveals how they weaponize mainstream influencer branding and marketing strategies to soften and package far-right content within relatable, everyday stories. Original, timely, and indispensable for understanding the modern far right. -- Cynthia Miller-Idriss, author of <i>Hate in the Homeland: The New Global Far Right</i> The Women of the Far Right is an immensely readable ethnographic investigation of an oft-overlooked aspect of modern extremism—the role of women. Eviane Leidig deftly shows how far-right influencers leverage social media tools like Instagram and YouTube to normalize extreme ideas. The book is a cautionary tale of how hateful ideas can be easily cloaked, and how influential they can be. -- Alice Marwick, author of <i>Status Update: Celebrity, Publicity, and Branding in the Social Media Age</i> The Women of the Far Right explores how female influencers shape the discourse, norms, and practices of the far right and participate in the mobilization of new supporters. This book shows how important the role of far-right women influencers is in cultural polarization and social conflicts in Western societies and, thus, how they are expanding what far-right ideology means and its social impact. -- Arie Perliger, author of <i>American Zealots: Inside Right-Wing Domestic Terrorism</i> A thorough and incisive account of the crucial role that women play in shaping and directing the online and social media discourse of the Far Right. * Journal of Social Media in Society *

Author Information

Eviane Leidig is a Marie Skłodowska-Curie postdoctoral fellow at Tilburg University. She is affiliated with the Center for Research on Extremism at the University of Oslo, the Global Network on Extremism and Technology in London, and the International Centre for Counter-Terrorism in The Hague. She has been featured by The Independent, Al Jazeera, BBC, Australia Broadcasting Corporation, and Bellingcat, among others.

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