The Wine Wars: The Mondavi Affair, Globalization and 'Terrior'.
Author:   Olivier Torres
Publisher:   Palgrave MacMillan
ISBN:  

9786610825486


Pages:   170
Publication Date:   03 July 2006
Format:   Electronic book text
Availability:   Out of stock   Availability explained
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The Wine Wars: The Mondavi Affair, Globalization and 'Terrior'.


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Overview

The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The Mondavi Affair illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.

Full Product Details

Author:   Olivier Torres
Publisher:   Palgrave MacMillan
Imprint:   Palgrave MacMillan
ISBN:  

9786610825486


ISBN 10:   6610825483
Pages:   170
Publication Date:   03 July 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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