The Wine Wars: The Mondavi Affair, Globalisation and ""Terroir""
Author:   O. Torrès
Publisher:   Palgrave Macmillan
ISBN:  

9780230002104


Pages:   170
Publication Date:   03 July 2006
Format:   Hardback
Availability:   In Print   Availability explained
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The Wine Wars: The Mondavi Affair, Globalisation and ""Terroir""


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Overview

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

Full Product Details

Author:   O. Torrès
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.20cm , Length: 21.60cm
Weight:   0.366kg
ISBN:  

9780230002104


ISBN 10:   0230002102
Pages:   170
Publication Date:   03 July 2006
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

"Introduction Robert Mondavi: The Pioneer of the Napa Valley Languedoc: The Biggest Vineyard in the World Aime Guibert: The ""Furia Francese"" Mondavi in Aniane: A Promising But Difficult Start Things Hotten Up Things Get Poilitical After Mondavi: Gerard Depardieu Comes to Town Cultural Differences at the Heart of Failure Conclusion"

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Author Information

OLIVIER TORR S is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.

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