Overview

Full Product Details

Author:   Cynthia Huffman ,  David Glen Mick ,  S. Ratneshwar
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   New edition
Dimensions:   Width: 15.60cm , Height: 2.50cm , Length: 23.40cm
Weight:   0.535kg
ISBN:  

9780415316170

ISBN 10:   0415316170
Pages:   356
Publication Date:   17 April 2003
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Introduction: The Why of Consumption 2. Consumer Goal Structures and Goal Determination Processes: An Integrative Framework 3. The Role of Emotions in Goal-Directed Behaviour 4. Minimizing Negative Emotions as a Decision Goal: Investigating Emotional Trade-Off Difficulty 5. The Role of Approach/Avoidance Asymmetries in Motivated Belief Formation and Change 6. The Missing Streetcare Named Desire 7. Postmodern Consumer Goals Made Easy!!!! 8. Authenticating Acts and Authoritative Performances: Questing for Self and Community 9. Representations of Women's Identities and Goals: The Past Fifty Years in Film and Television 10. The Urge to Buy: A Uses and Gratifications Perspective on Compulsive Buying 11. On Selling Brotherhood Like Soap: Influencing Everyday Disposal Decisions 12. Timestyle and Consuming Time: Why We Do What We Do With Our Time 13. Using Narratives to Discern Self-Identity Related Consumer Goals and Motivations 14. The Power of Metaphor

Reviews

...a treasure trove of novel ideas about what makes consumers tick. Researchers from virtually every corner of the consumer behavior field have contributed a remarkably integrated and consistently high quality set of chapters. The hallmark of this work is that it includes unquestioned leaders in the field contributing new ideas, new theories, and new methods.

Author Information

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

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