Overview

The new generation of the luxury Rolex book as part of the popular The Watch Book series exclusively available in a beautiful slipcase with the newest Rolex model. The history of Rolex is a fascinating journey through developments in the watch industry, innovations and the brand's influence on the world of luxury watches and popular culture. Rolex revolutionised the watch industry in 1926 by launching the first wristwatch with a chronometer certificate. The 1950s saw the launch of some of Rolex's best-known models, which cemented the brand's reputation as a pioneer in the spirit of exploration and adventure: Rolex Submariner (1953), Rolex Explorer (1953) and Rolex GMT-Master (1954). Thanks to its modern layout, reading the Watch Book Rolex – Next Generation is a visual experience. Celebrities, from politicians and actors to athletes, have worn Rolex watches as status symbols, and Gisbert L. Brunner tells the fascinating stories behind the most famous models. Wearing a Rolex not only conveys a sense of luxury, but also brings out the modern adventurer and explorer in each of us. AUTHOR: Born in 1947, Gisbert L. Brunner has pursued his interest in wristwatches, pendulum clocks and other precision timepieces since 1964. During the 1970s quartz crisis, his love of mechanical watches, an ostensibly endangered species, grew. In the early 1980s his passion for collecting watches led him to pen his first articles. More than 30 books on the art of watchmaking were to follow. Brunner writes for publications such as Chronos Japan, Prestige, Materialist, GZ and ZEIT Magazin. In 2018, together with his partner Wolfgang Winter, Brunner launched the popular internet platform www.uhrenkosmos.com. SELLING POINTS: . More style, more pop culture, more adventure – the all-new The Watch Book Rolex: Next Generation . This visually stunning book explains the uniqueness and hype surrounding the most popular watch brand in the world . Curated by bestselling author and Rolex expert Gisbert L. Brunner . Special luxury slip-cased edition

Full Product Details

Author:   Gisbert L. Brunner
Publisher:   teNeues Publishing UK Ltd
Imprint:   teNeues Media GmbH & Co. KG
Weight:   2.260kg
ISBN:  

9783961717217

ISBN 10:   3961717214
Pages:   256
Publication Date:   22 September 2025
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

FOREWORD 4 BRAND HISTORY 6 120 Years of Service to Watches 8 Hans Wilsdorf: Credit where Credit is Due 24 Rolex and the Culture of Testimonials 30 Timepieces for Explorers and Scientists 38 Timeline: Models 50 EVERYDAY CLASSICS 56 Rolex Oyster / Oyster Perpetual 58 Rolex Datejust 68 Rolex Day-Date 72 Trophies, Treasures and Triumphs 80 ETERNAL ELEGANCE 88 Rolex Perpetual 1908 90 THE SILENT WORLD 94 Rolex Submariner 96 Rolex and James Bond: A Successful Liaison 106 Rolex Sea-Dweller 112 Rolex Deep Sea Special and Deepsea Challenge 118 Rolex Yacht-Master and Yacht-Master II 124 UP IN THE AIR 130 Rolex GMT-Master I and II 132 Rolex Sky-Dweller 140 Rolex Air-King 144 Century-old Victim of Counterfeiting 148 FROM SPORTS TO SCIENCE 154 Rolex Explorer I and II 156 Rolex Daytona 162 Rolex Oyster Perpetual Milgauss 174 Rolex Land-Dweller 178 Vintage Rolex Sports Models: From Factory Finish to “Frankenstein” 186 THE ROLEX UNIVERSE 210 Rolex and Customer Service 212 Second- or Third-hand Objects 218 Important Rolex Models and their Nicknames 222 Challenge and Encourage – the Rolex Way 238 Rolex Calibre Development 242 Technical Terms and Proper Names in the Rolex World 248 About the Authors 254 Picture Credits 255

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Author Information

Born in 1947, Gisbert L. Brunner has pursued his interest in wristwatches, pendulum clocks and other precision timepieces since 1964. During the 1970s quartz crisis, his love of mechanical watches, an ostensibly endangered species, grew. In the early 1980s his passion for collecting watches led him to pen his first articles. More than 30 books on the art of watchmaking were to follow. Brunner writes for publications such as Chronos Japan, Prestige, Materialist, GZ and ZEIT Magazin. In 2018, together with his partner Wolfgang Winter, Brunner launched the popular internet platform www.uhrenkosmos.com.

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