Overview

Companies spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. Unfortunately, these metrics don't link to what matters most: share of wallet (i.e., the share of spending in a category that customers give to a brand). The Wallet Allocation Rule presents a revolutionary approach for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review The Wallet Allocation Rule provides managers with a definitive way to drive beyond traditional customer satisfaction and NPS to achieve goals for profitability, market share, and growth.

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Coming soon... Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is associate professor of marketing at Fordham University, New York. Aksoy has coauthored and coedited several books on loyalty and service, including Loyalty Myths, Customer Lifetime Value, and Profit Maximization Through Customer Relationship Marketing. Timothy Keiningham is one of the world's most highly acclaimed loyalty experts. He is chief strategy officer at Ipsos Loyalty, one of the world's largest market research firms. Loyalty Myths, a book he coauthored with Lerzan Aksoy, was ranked as the number four best business book of 2006 by the Globe and Mail, one of the thirty best business books of 2006 by Soundview Executive Book Summaries, and was a 2007 finalist for the Berry-AMA Book Prize for Best Book in Marketing. He has won a number of awards for his research, including the Marketing Science Institute/H. Paul Root Award from the Journal of Marketing and an Outstanding Paper Award from Managing Service Quality. Keiningham currently lives in the New York metropolitan area. Christopher Kipiniak is known for his work on Deal Travis In, Headcrusher, and Alien Agenda: Under the Skin.

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