Overview
The visual economy is here and we are all broadcasters now! In today’s fast-paced world of constant media, moving images and digital presence, broadcasting is no longer the preserve of the privileged few. When every visual choice has the power to make or break reputations, success in this highly competitive economy hinges on mastering the skills of visual communication. The Visual Revolution Guidebook is your essential toolkit for navigating and leveraging this new visual-centric landscape and understanding its dynamics in the modern business environment. Media expert Roz Morris delves deep into the strategies and skills you need to stand out and flourish amidst the constant imagery of the modern 24-hour media cycle. Through illuminating case studies, proven approaches and user-friendly, practical advice and checklists, you’ll be equipped with an impressive range of advanced media skills, including how to: Craft a compelling online presence. Produce impactful promotional videos. Fine-tune presentation skills across diverse media platforms. Shine in media interviews with confidence and precision. Harness the incredible potential of the metaverse. Understand the evolving role of influencers. Whether you’re an entrepreneur, marketer or business leader seeking to understand and excel in modern business communication, this is more than just a must-read – it’s an expert and indispensable roadmap to thriving in the visual revolution.
Full Product Details
Author: Roz Morris
Publisher: Right Book Press
Imprint: Right Book Press
Weight: 0.328kg
ISBN: 9781915483461
ISBN 10: 1915483468
Pages: 208
Publication Date: 22 August 2024
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
'Essential reading for everyone who needs to understand how to make the visual economy work for them and their business.' Tim Prizeman, director of RB Public Relations and author of The Thought Leadership Manual 'An essential read for anyone using reels, threads or video in their communications. Packed full of hints and tips, checklists and sound advice!' Dr Annmarie Hanlon - author, lecturer and practitioner in strategic digital marketing
Author Information
Roz Morris’s journey in journalism began at Oxford University, where her interest was ignited by the student newspaper. Her prolific writing led to offers from three prestigious journalist training schemes, which ultimately led her to The Guardian newspaper as the northeast of England correspondent. Later transitioning to The Observer, she then ventured into broadcasting as a reporter for BBC Radio 4's World at One and PM daily news programmes. Roz’s varied media career continued to develop with roles such as BBC Scotland correspondent, ITV newsreader and presenter, as well as through freelancing roles for the BBC, ITV and national radio alongside feature writing for publications such as The Guardian, Daily Telegraph and Evening Standard. Roz’s accidental move into media training soon evolved into a passion. After a stint of teaching radio journalism ignited her love for teaching and training she founded her own media training company, TV News London Ltd, where she leverages her decades of journalistic, media and training expertise to empower countless individuals in mastering the complex challenges of the visual economy.
