Overview

Early in this century, Futurist and Dada artists developed innovative uses of typography that blurred the boundaries between visual art and literature. In ""The Visible Word"", Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary. Drucker suggests a methodology closer to the actual practices of the early avant-garde artists, based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich; Filippo Marinetti; Guillaume Apollinaire; and Tristan Tzara.

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9780226165011

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Johanna Drucker is the Breslauer Professor of Bibliographical Studies and a distinguished professor in the Department of Information Studies at the University of California, Los Angeles. She has been the recipient of Fulbright, Mellon, and Getty Fellowships and in 2019 was the inaugural Distinguished Senior Humanities Fellow at the Beinecke Library, Yale University. Her artist books are included in museums and libraries in North America and Europe, and her creative work was the subject of a traveling retrospective, Druckworks 1972-2012: 40 Years of Books and Projects. Her publications include Visualizing Interpretation, Iliazd: Meta-biography of a Modernist, and The Digital Humanities Coursebook.

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