The Visible Librarian: Asserting Your Value with Marketing and Advocacy

Author:   American Library Association
Publisher:   American Library Association
ISBN:  

9780838908488


Pages:   154
Publication Date:   30 April 2003
Format:   Paperback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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The Visible Librarian: Asserting Your Value with Marketing and Advocacy


Overview

Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the ""squeaky wheel"" and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz

Full Product Details

Author:   American Library Association
Publisher:   American Library Association
Imprint:   ALA Editions
Dimensions:   Width: 15.10cm , Height: 0.90cm , Length: 23.10cm
Weight:   0.252kg
ISBN:  

9780838908488


ISBN 10:   0838908489
Pages:   154
Publication Date:   30 April 2003
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

Reviews

"""The concepts are not hard to grasp. This book doesn't contain difficult theories...It's all real-world stuff that you can understand and act upon.... Let this book show you how to become The Visible Librarian."" - Kathy Dempsey, Editor; Marketing Library Services And Computers in Libraries"


The concepts are not hard to grasp. This book doesn't contain difficult theories...It's all real-world stuff that you can understand and act upon.... Let this book show you how to become The Visible Librarian. - Kathy Dempsey, Editor; Marketing Library Services And Computers in Libraries


Author Information

Judith A. Siess, a recognized expert in one-person librarianship and interpersonal networking, is president of Cleveland-based Information Bridges International, Inc. She publishes and edits The One-Person Library: A Newsletter for Librarians and Management. Active in the Special Libraries Association, she was inaugural chair of SLA's Solo Librarians division. Formerly a corporate librarian for Elsag Bailey Process Automation, librarian for NASA Lewis Research Center, and information specialist with Enzyme Technology Corporation, her publications include Time Management, Planning and Prioritization for Special Libraries, The OPL Sourcebook, and The SOLO Librarian's Sourcebook. She holds a Master's of Science from the Graduate School of Library and Information Science at the University of Illinois.

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