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9781668493243

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Sandrina Teixeira is Adjunct Professor at School of Accounting and Administration of Porto, Polytechnic Institute of Porto, Portugal. Since 2013 has Coordinator of the Digital Marketing Masters and of the Degree in Business Communication. Between 2013-2014 has Coordinator of the Degree in Marketing. She is responsible by various courses, such as: unit of Marketing and Advertising Communication, Development of Multimedia Content, Seminars in the Digital Marketing Masters. She got a PhD at University Vigo of Communication, Advertising and Public Relation, in 2011. Her research interests are in digital communication, transparency in public administration and new consumers. Her supervised several master degree dissertations, was arguer in various proofs masters in various institutions of higher education and presided several master juries degrees. Jorge Remondes is a Professor of Marketing at the Higher Institute of Accounting and Administration of Porto, Polytechnic of Porto (ISCAP/PP), Portugal. PhD in Communication from the University of Vigo, Spain, and an MBA in Commercial Management and Marketing from ISTE. Researcher at The Centre for Organisational and Social Studies of the Polytechnic of Porto (CEOS.PP). Editor-in-chief at International Journal of Marketing, Communication and New Media (IJMCNM), Web of Science Journal, and Journal Citation Reports (JCR). Author, Speaker, and Trainer of Executives at the Porto Executive Academy. He was a manager and director in both Portuguese Economic Groups and Multinationals. He is an Honorary Member of the European Superior Council of Doctors and Doctors Honoris Causa.

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