Overview

What if your SEO, content, ads, and funnels are all technically ""working""-but your business still isn't growing? The Unknown Secrets of Internet Marketing is the culmination of 12 years of insights from the hit podcast of the same name. With over a decade of interviews, case studies, and hands-on marketing lessons distilled into one playbook, this book reveals the truth behind why most digital strategies stall-and what to do instead. Compiled by marketing strategist and podcast host Matthew Bertram, this book gives you the systems, language, and structure to align your entire online presence so it finally drives leads, builds trust, and converts consistently. Inside, you'll discover how to: Turn your website into a high-converting salesperson-not a digital brochure Build SEO trust flow that goes beyond backlinks and rankings Align your brand, messaging, and offers across every touchpoint Use emotional video and storytelling SEO to become unskippable Pair PPC and SEO to dominate the SERP and accelerate testing Optimize for user intent, not just keywords Scale with AI without losing your voice or sounding robotic Build local and enterprise-level trust signals that turn clicks into customers Whether you're a solo entrepreneur, a marketing team lead, or a CMO, this is your blueprint for aligning systems, eliminating wasted effort, and scaling growth with clarity. You don't need more content. You need better alignment. Based on 12 years of podcast episodes and real-world campaigns, The Unknown Secrets of Internet Marketing is your shortcut to digital strategy that actually works.

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