Overview

Labour's landslide victory in 1997 was one of the most extraordinary events in modern political history. The party's triumph was not only a total repudiation of the Tories but also the apotheosis of a revolution within Labour, and an urgent demand for the Conservatives to undergo their own period of change. In this reissued book, published with a new Afterword, Philip Gould, one of the world's leading political strategists and a key advisor to Tony Blair during the period, describes brilliantly how it was done, frankly assesses how successful New Labour was in government, and what will be its lasting impact.

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9780349000121

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Undoubtedly, one of the most fascinating accounts of how the modernisers changed the Labour Party and made it electable Mail on Sunday Intriguing The Guardian Lively and revealing...the best insider's account yet Evening Standard An edgy, pacey narrative Glasgow Herald

Author Information

Philip Gould was senior strategic adviser to Tony Blair, and runs his own political consultancy. He lives with his wife, Gail Rebuck, and their two children in North London.

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