Full Product Details
Author: John O'Shaughnessy ,
Nicholas O'Shaughnessy
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Volume: v. 6
Weight: 0.385kg
ISBN: 9780415773232
ISBN 10: 0415773237
Pages: 154
Publication Date: 08 November 2007
Audience:
College/higher education
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
The unbeatable father-and-son team of John-and-Nicholas O Shaughnessy has produced another stimulating and provocative book on issues of relevance to consumer behavior, communication, and marketing. In this book, these distinguished scholars draw upon their strong backgrounds in philosophy and the social sciences to integrate ideas from two areas of inquiry namely, bounded rationality and postmodernism. They make connections of obvious importance and profundity that have thus far remained unexplored in the literature on marketing and consumer research. Morris B. Holbrook, Dillard Professor of Marketing (Graduate School of Business, Columbia University, New York, NY)
The unbeatable father-and-son team of John-and-Nicholas O'Shaughnessy has produced another stimulating and provocative book on issues of relevance to consumer behavior, communication, and marketing. In this book, these distinguished scholars draw upon their strong backgrounds in philosophy and the social sciences to integrate ideas from two areas of inquiry - namely, bounded rationality and postmodernism. They make connections of obvious importance and profundity that have thus far remained unexplored in the literature on marketing and consumer research. Morris B. Holbrook, Dillard Professor of Marketing (Graduate School of Business, Columbia University, New York, NY)
The unbeatable father-and-son team of John-and-Nicholas O'Shaughnessy has produced another stimulating and provocative book on issues of relevance to consumer behavior, communication, and marketing. In this book, these distinguished scholars draw upon their strong backgrounds in philosophy and the social sciences to integrate ideas from two areas of inquiry -- namely, bounded rationality and postmodernism. They make connections of obvious importance and profundity that have thus far remained unexplored in the literature on marketing and consumer research. Morris B. Holbrook, Dillard Professor of Marketing (Graduate School of Business, Columbia University, New York, NY)
Author Information
John O’Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York. Nicholas O’Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.
