Overview

In ""The Underdog Edge"", you'll learn why being the underdog is an advantage when influencing up, and how to engage the edge for influence success. There will come a time when you will be the underdog, and you'll have to change the mind of someone more powerful than yourself. The typical influence tactics for general influence situations don't often work with powerful people. These situations call for extreme influence tactics. Find out: * Why powerful people have an inherent need to help underdogs * The five characteristics of underdog ""street cred"" (and how to obtain it) * Why showing passion for your cause can actually doom your request * The one underdog influence move that distinguishes the achievers from the ""yaktivists"" * The three qualities your pack members must have for maximum influence * Why giving the ""gift of heroics"" is incredibly persuasive

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9781600379987

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The Underdog Edge was a lightning bolt to both my head and my high-achieving clients who need to master the art of influence. This book should be read by all who teach and coach emerging leaders. --Marcia Reynolds, PsyD, MCC, author, Wander Woman: How High-Achieving Women Find Contentment and Direction As someone who has taught courses in strategy and public policy for decades, I was thrilled to finally read a well-researched book that uniquely provides enterprises and individuals the persuasive, behavioral edges they will need to effectively manage and execute their advocacy. --Dr. Craig Fleisher, Dean of Business and Public Affairs

<p> The Underdog Edge was a lightning bolt to both my head and my high-achieving clients who need to master the art of influence. This book should be read by all who teach and coach emerging leaders. --Marcia Reynolds, PsyD, MCC, author, Wander Woman: How High-Achieving Women Find Contentment and Direction <br><br> As someone who has taught courses in strategy and public policy for decades, I was thrilled to finally read a well-researched book that uniquely provides enterprises and individuals the persuasive, behavioral edges they will need to effectively manage and execute their advocacy. --Dr. Craig Fleisher, Dean of Business and Public Affairs

""The Underdog Edge"" was a lightning bolt to both my head and my high-achieving clients who need to master the art of influence. This book should be read by all who teach and coach emerging leaders. --Marcia Reynolds, PsyD, MCC, author, ""Wander Woman: How High-Achieving Women Find Contentment and Direction"" As someone who has taught courses in strategy and public policy for decades, I was thrilled to finally read a well-researched book that uniquely provides enterprises and individuals the persuasive, behavioral edges they will need to effectively manage and execute their advocacy. --Dr. Craig Fleisher, Dean of Business and Public Affairs

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