The Unconventionals: How Rebel Companies are Changing Markets, Hearts, and Minds-and How You Can Too

Author:   Mike O'Toole ,  Hugh Kennedy
Publisher:   Sourcebooks, Inc
Volume:   0
ISBN:  

9781492680239


Pages:   168
Publication Date:   15 May 2019
Format:   Hardback
Availability:   In stock   Availability explained
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The Unconventionals: How Rebel Companies are Changing Markets, Hearts, and Minds-and How You Can Too


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Overview

What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionised by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!

Full Product Details

Author:   Mike O'Toole ,  Hugh Kennedy
Publisher:   Sourcebooks, Inc
Imprint:   Sourcebooks, Inc
Volume:   0
ISBN:  

9781492680239


ISBN 10:   1492680230
Pages:   168
Publication Date:   15 May 2019
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Reviews

Through 52 inspiring and instructional vignettes, Greg Bustin's unique vantage point - which exposes him to hundreds of contemporary leaders at the top of their game - creates a book of true long-term value. How Leaders Decide focuses on brilliant and bungling decisions from history while prompting incisive questions for your own organization right now. How can you not love a book that demands only ten minutes a week but gives back so much food for thought? - Hugh Kennedy, supporting partner at PJA Advertising + Marketing and co-author The Unconventionals How Leaders Decide is an engaging, highly snackable read. From William McKnight's codifying curiosity at 3M, to Henri Dunant's founding of the International Red Cross, to Henry Ford's decision to double the pay of his factory workers, the book is rich in examples that celebrate ethical judgement and action, not the pursuit of personal profit or shareholder return. - Mike O'Toole, President at PJA Advertising + Marketing and co-author of The Unconventionals


How Leaders Decide is an engaging, highly snackable read. From William McKnight's codifying curiosity at 3M, to Henri Dunant's founding of the International Red Cross, to Henry Ford's decision to double the pay of his factory workers, the book is rich in examples that celebrate ethical judgement and action, not the pursuit of personal profit or shareholder return. - Mike O'Toole, President at PJA Advertising + Marketing and co-author of The Unconventionals Through 52 inspiring and instructional vignettes, Greg Bustin's unique vantage point - which exposes him to hundreds of contemporary leaders at the top of their game - creates a book of true long-term value. How Leaders Decide focuses on brilliant and bungling decisions from history while prompting incisive questions for your own organization right now. How can you not love a book that demands only ten minutes a week but gives back so much food for thought? - Hugh Kennedy, supporting partner at PJA Advertising + Marketing and co-author The Unconventionals


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