The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds—and How You Can Too

Author:   Hugh Kennedy ,  Mike O’Toole
Publisher:   Sourcebooks, Inc
Volume:   0
ISBN:  

9781492680239


Pages:   168
Publication Date:   01 June 2019
Format:   Hardback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds—and How You Can Too


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Full Product Details

Author:   Hugh Kennedy ,  Mike O’Toole
Publisher:   Sourcebooks, Inc
Imprint:   Simple Truths, LLC
Volume:   0
Dimensions:   Width: 13.50cm , Height: 2.00cm , Length: 18.50cm
Weight:   0.410kg
ISBN:  

9781492680239


ISBN 10:   1492680230
Pages:   168
Publication Date:   01 June 2019
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Reviews

Through 52 inspiring and instructional vignettes, Greg Bustin's unique vantage point - which exposes him to hundreds of contemporary leaders at the top of their game - creates a book of true long-term value. How Leaders Decide focuses on brilliant and bungling decisions from history while prompting incisive questions for your own organization right now. How can you not love a book that demands only ten minutes a week but gives back so much food for thought? - Hugh Kennedy, supporting partner at PJA Advertising + Marketing and co-author The Unconventionals How Leaders Decide is an engaging, highly snackable read. From William McKnight's codifying curiosity at 3M, to Henri Dunant's founding of the International Red Cross, to Henry Ford's decision to double the pay of his factory workers, the book is rich in examples that celebrate ethical judgement and action, not the pursuit of personal profit or shareholder return. - Mike O'Toole, President at PJA Advertising + Marketing and co-author of The Unconventionals


How Leaders Decide is an engaging, highly snackable read. From William McKnight's codifying curiosity at 3M, to Henri Dunant's founding of the International Red Cross, to Henry Ford's decision to double the pay of his factory workers, the book is rich in examples that celebrate ethical judgement and action, not the pursuit of personal profit or shareholder return. - Mike O'Toole, President at PJA Advertising + Marketing and co-author of The Unconventionals Through 52 inspiring and instructional vignettes, Greg Bustin's unique vantage point - which exposes him to hundreds of contemporary leaders at the top of their game - creates a book of true long-term value. How Leaders Decide focuses on brilliant and bungling decisions from history while prompting incisive questions for your own organization right now. How can you not love a book that demands only ten minutes a week but gives back so much food for thought? - Hugh Kennedy, supporting partner at PJA Advertising + Marketing and co-author The Unconventionals


Author Information

"MIKE O'TOOLE is the president of PJA Advertising and Marketing, the host of the award-winning podcast ""The Unconventionals,"" a blogger for Forbes and CMO network, and a speaker at Columbia University. HUGH KENNEDY is a supporting partner at PJA Advertising and Marketing."

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