Overview

Do you want to become a rainmaker, or become a partner or shareholder? Do your associates need a simple, proven, step-by-step marketing process to follow? Want to increase associate retention? Get the profession's best associate-marketing book. In this powerful guidebook, Ross Fishman, called the nation's leading expert on professional services marketing, details straightforward tactics to accomplish your goals. His renowned Checklist has been used for 25 years by professionals in their successful quests to generate clients. This expanded 50-page edition includes all the latest online tools plus dozens of examples, case studies, and videos. It is the simplest, most-effective way to put young professionals on the fast track to career success. Of Counsel magazine called it an engaging and practical guide-no, make that, bible-to show associates how to build their networks and establish a book of business. Help jump-start your accountants' careers-give them each a book and bring in Ross to train them! DISCOUNTS FOR BULK ORDERS: 11-50 books: $14.95 each! 50+ print books: $9.95 each! For BULK orders, email ross@fishmanmarketing.com HERE'S WHAT PARTNERS, SHAREHOLDERS, AND MARKETERS ARE SAYING: This book is a must-read for all associates no matter their practice, firm, or stage of their career. Allan Slagel, Partner, Taft Stettinius I have used Ross's practical checklist for many years with great success. We are buying 500 copies to give to our associates. Aleisha Gravit, Chief Marketing Officer, Akin Gump Ross has spun marketing gold from the dross that often passes for wisdom in this field. No one knows more about this subject than Ross, or can convey an idea more succinctly. Loren Wittner, former Marketing Partner, Winston & Strawn Essential reading for every associate at any point in their career. This book holds all the secrets; it's marketing nirvana! Nat Slavin, Wicker Park Group Past President, LMA This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the steps to become the top-tier rainmaker in your firm. This should be a 'best seller.' Ron Henry, The Garver Group Former President, Association of Legal Administrators (ALA) I have used Ross' highly practical framework in several firms and strongly recommend it. It helps demystify marketing and achieve success. I have seen it literally give hope to associates who thought developing a successful practice was beyond their ability. Nathan Darling, CMO, Beveridge and Diamond Past President, LMA This is an incredibly useful resource to get associates on track towards career-long business-development habits. Bettina Rutherford, Business Development Manager, K&L Gates Ross is well known for his intelligent and pragmatic style. This is a must-read for anyone who want to know how to market professional services. Nathalie Daum, Business Development Director, Lathrop Gage Ross tells it like it is. From the beginning you are drawn in and find yourself commenting out loud in agreement. This is a must-read. Marcie Johnson, former Marketing Director, Chapman and Cutler Co-Founder, LMA This book is cheeky, intelligent, and full of clear thinking. Throw away the marketing detritus filling your shelves and get some real help. Much like Ross, this book rocks! Diane Hamlin, Hamlin Strategy Group Former President, LMA

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