Overview

In The Ultimate Guide to Responsible Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on ""how-to"" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk. You'll also find all the info you need to know about franchising before you start looking for the right fit; strategies for properly and fully investigating a franchise opportunity in your area; and techniques for conducting proper diligence to determine a franchisor's skills and viability. Perfect for budding entrepreneurs, founders, and other business-minded professionals, as well as employees, leaders, and suppliers to franchise brands who want a better understanding and appreciation for how franchising works, The Ultimate Guide to Responsible Franchising will earn a place on the bookshelves of anyone serious about opening their own franchise as well as those who have already begun their franchising journeys.

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Joe Mathews has nearly forty years' experience working in franchising, sales, and leadership roles. He has worked with companies like Subway, Fantastic Sams, Marco's Pizza, and other world-renowned franchisors. He has written five books on franchising, including Street Smart Franchising. Michael Butler Murray is an audiobook narrator as well as an actor and producer known for Jersey Boys, Frontera, The Day of the Grackle, and iCarly: iGo to Japan.

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