Overview

"In this book, John shares a powerful and proven system for setting up, managing and optimizing your email and SMS marketing channels to grow your business and maximize ROI. This is not a typical ""how-to"" book. Instead, John targets a specific audience - business owners, and marketing managers - who want to understand the power of email and SMS marketing to achieve short-term and long-term results. By the end of the book, you'll have a strategic and comprehensive understanding of email and SMS marketing channels and how to leverage them to grow your business. John demonstrates how email and SMS marketing channels can add hundreds of thousands, if not millions, of dollars to your business over its lifetime. Email and SMS are still the most effective channels for digital communication, with higher click-through rates than social media. And with the right system and approach, email and SMS marketing can account for up to a third of your revenue. The Ultimate E-commerce Growth Playbook includes exclusive sections by Klaviyo and Okendo to help you unlock the full potential of your email and SMS marketing channels. The book also highlights the importance of setting up a strong tech stack and hiring the right people to maximize the effectiveness of your email and SMS marketing channels. Whether you're just starting or looking to optimize your existing email and SMS marketing channels, this book is a must-read. John's proven system has helped multi-million dollar brands add millions of dollars in sales, and it continues to do so on a daily basis. About the author John Moussan is an e-Commerce growth expert, vetted as the top 1% in his field. Leveraging his engineering background and business experiences, John created powerful strategies to add 25% more revenue within 90 days for DTC brands. John's been featured in several publications, including Dot Com Magazine, Digital Ad Brief's Marketing Champions, and the Brainz Magazine Global 500 list, where he's also an executive contributor. He is the founder & CEO of Great White Media, an award-winning elite global email and SMS marketing agency based in Southern California. His top core value is putting people first."

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