Overview

Outlines a straightforward method any company can use to analyze and continually improve their business model--- the most important determinant of success in today's hyper-competitive business environment. Successful companies make fundamental improvements in their business models every two to four years, while unsuccessful companies waste their efforts trying to make obsolete models work. The Ultimate Competitive Advantage draws on the experiences of these successful companies to offer step by step guidance in establishing continuous business model innovation as a fundamental corporate process.

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9781576751671

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Donald Mitchell is CEO and chairman of Mitchell and Company, a financial and strategy consulting firm working with the most senior officers at hundreds of major companies including Black & Decker, Procter & Gamble, Charles Schwab, Southwest Airlines, Time Warner and Xerox. Carol Coles is COO and president of Mitchell and Company, and co-founded the firm. She has an extensive practice in strategy development and stock-price improvement.

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