Overview

"Whether you're an avid digital marketer or a small business owner, you will likely need to understand Google Ads. This guide by the Head of Paid Media at Two Trees PPC, Sophie Fell, shares expertise gained over several years, with millions of Google Ads spend under her belt and more than 300 accounts built and managed. In this book, you'll get to grips with: Google Ads fundamental knowledge and the auction process The structure of your Google Ads account All things campaigns, ad groups and ads Everything there is to know about keywords How to optimise your campaigns What to do when it just doesn't work Advanced Google Ads features The book also includes a must-have jargon buster and guide to PPC terminology AND bonus sections. Without this guide, you're almost guaranteed to continue wasting time, energy and effort on your Google Ads. So, take advice from the professionals using ""The Ultimate Beginner's Guide To Google PPC"", updated for 2024."

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