Overview
What made Wayne Gretzky the greatest hockey player of all time wasn't his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky's brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes, and performers from the rest of us isn't just their motor skills or athletic abilities--it is the ability to anticipate events before they happen. A great musician knows how notes will sound before they're played, a great CEO can predict how a business decision will turn out before it's made, a great chef knows what a recipe will taste like before it's prepared. In a powerful narrative that takes us from the research in the labs to the implementation of predictive technology inside companies, Vivek Ranadivé and Kevin Maney reveal how our understanding of human mastery is being applied to the way computers ""think."" In the near future, the authors argue, the most advanced computer systems and the most successful businesses will anticipate the future much like Wayne Gretzky's brain does. As a result, companies will be able to use a new generation of technology to anticipate customer needs before customers even know what they want, and see production snafus before they occur, traffic jams before they materialize, and operational problems before they arise. Forward-thinking companies will be able to predict the future just a fraction ahead of everyone else with a little bit of the right information at the right time--what the authors call the two-second advantage--and it will transform the way businesses are run and offer companies an enormous competitive edge in the marketplace. In the bestselling tradition of Blink, Sway, and How We Decide, The Two-Second Advantage will change our understanding of what makes a company successful.
Full Product Details
Author: Vivek Ranadivé ,
Kevin Maney ,
Dan John Miller
Publisher: Tantor Audio
Imprint: Tantor Audio
ISBN: 9798200086597
Publication Date: 28 November 2011
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Reviews
"Anyone interested in understanding the one common denominator of almost all long term success should [listen to] The Two-Second Advantage.-- ""Phillip Hellmuth, Jr."" ""In an environment where the velocity of change is faster than at any other time in history, a company's ability to capture the two-second advantage can mean the difference between success and failure."" -- ""Francisco D'Souza, president and CEO of Cognizant"" ""The authors capture your imagination with this well-written and lively exploration on how by just having unique insight prior to an event helps organizations make innovative decisions and keep their competitive edge."" -- ""Chad Hurley, cofounder of YouTube"" ""The challenge of today's digital world isn't gathering data but making sense of it quickly. The Two-Second Advantage artfully explores how having the right information, in context and at the right time, can place you ahead of the game."" -- ""David Stern, former NBA commissioner"""
Author Information
Vivek Ranadive is the founder and CEO of TIBCO Software, Inc., the leading international software company that enables organizations to become event-driven. He is also co-owner and vice chairman of the Golden State Warriors NBA franchise. A native of Bombay, India, he earned an MBA from Harvard University and both his bachelor's and master's degrees in electrical engineering from the Massachusetts Institute of Technology. A frequently cited expert in the media on real-time computing, Ranadive is also the author of the New York Times bestsellers The Power of Now and The Power to Predict. Kevin Maney is the author of the critically acclaimed books The Maverick and His Machine and Trade-Off. He writes for Fortune, the Atlantic, Fast Company, and other publications, and was the technology reporter at USA Today for more than twenty years. Dan John Miller is an American actor and musician. In the Oscar-winning Walk the Line, he starred as Johnny Cash's guitarist and best friend, Luther Perkins, and has also appeared in George Clooney's Leatherheads and My One and Only, with Renée Zellweger. An award-winning audiobook narrator, he has garnered multiple Audie Award nominations, has twice been named a Best Voice by AudioFile magazine, and has received several AudioFile Earphones Awards and a Listen-Up Award from Publishers Weekly.
