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OverviewIKEA's products are a staple feature of households all over the globe, from China to Sweden. Surprisingly, the firm has escaped any sort of moral scrutiny or serious examination how it unpacked its global empire over two decades. In The Truth about IKEA, insider Johan Stenebo reveals for the first time in close-up detail the brilliance of the flatpack giant as well as where it cut corners, fell short of its green ideals and the nepotism and murky financial dealings behind Sweden's iconic flat-pack export. Casting an insider's eye over the practical application of the 'IKEA philosophy,' Stenebo cast a fascinating light inside this successful profit machine, and how Ingvar Kamprad became the world's richest man. Full Product DetailsAuthor: Johan SteneboPublisher: Gibson Square Books Ltd Imprint: Gibson Square Books Ltd Dimensions: Width: 15.60cm , Height: 2.50cm , Length: 23.40cm ISBN: 9781906142759ISBN 10: 1906142750 Pages: 320 Publication Date: 01 April 2011 Audience: General/trade , General Format: Paperback Publisher's Status: Out of Print Availability: Out of stock  Table of ContentsForeword The rise and fall of IKEA UK Introduction Ingvar Kamprad 1 The man and the myth 2 The secret behind IKEA The company 3 The IKEA-machine 4 The Suppliers 5 'The product range - our identity' 6 The store - the stronghold of commercial forces 7 The IKEA-culture The future 8 The winds of change 9 The world's richest man? 10 A good company? 11 The Kamprad monarchy Afterword Appendix:: The testament of a furniture dealerReviews'Stung.' Financial Times 'The wholesome Scandinavian image of furniture and lifestyle giant Ikea has been rudely shaken.' Independent '[A] shocking tell-all book - Johan Stenebo was the closest collaborator of IKEA founder Ingvar Kamprad.' Der Spiegel online 'A long overdue expose - sensational.' Goteborgs Posten Author InformationJohan Stenebo was an IKEA director for two decades and one of the closest collaborators of billionair founder, Ingvar Kamprad and his family. Tab Content 6Author Website:Countries AvailableAll regions |
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