The Truth About Green Business

Author:   Gil Friend
Publisher:   Pearson Education (US)
ISBN:  

9780789739407


Pages:   240
Publication Date:   02 July 2009
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $50.13 Quantity:  
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The Truth About Green Business


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Overview

Everything you need to know to green your business and grow your profit. • The truth about what climate change means for your business • The truth about running lean and green • The truth about future proofing your business   Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH   This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.    “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.” CHIP CONLEY, CEO, Joie de Vivre Hospitality   “In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.” JOEL MAKOWER, Executive Editor, GreenBiz.com   Introduction     ix Part I: The Truth About Green Business TRUTH 1: What is a green business?      1 TRUTH 2: Why green your business?      5 TRUTH 3: How to approach greening your business     9 TRUTH 4: Why now?      13 TRUTH 5: Climate change and your business     17 Part II: The Truth About Green Strategy TRUTH 6: Profit and purpose     23 TRUTH 7: How green is good enough?      27 TRUTH 8: Green regulations     31 Part III: The Truth About Green Operations TRUTH 9: Secrets hiding in plain sight     35 TRUTH 10: Eco-efficiency: Good for business and the environment     39 TRUTH 11: Waste? Not! Eliminating non-product      43 TRUTH 12: EcoAudits can guide your course     47 TRUTH 13: Running lean and green     53 TRUTH 14: Carbon footprinting     57 TRUTH 15: Reducing your carbon footprint     63 Part IV: The Truth About Green Marketing TRUTH 16: Green branding and messaging     67 TRUTH 17: Creating strong EcoLabels     71 TRUTH 18: Green marketing claims     77 TRUTH 19: Reaching conscious consumers     81 Part V: The Truth About Green Products and Services TRUTH 20: What makes a product green?      85 TRUTH 21: Product take-back     89 TRUTH 22: Product to service     93 TRUTH 23: What makes a service green?      97 Part VI: The Truth About Green Design TRUTH 24: Biomimicry–learning from life     TRUTH 25: Reducing your product footprints     105 TRUTH 26: Cradle to cradle     109 TRUTH 27: Design with nature     113 TRUTH 28: Innovation is at the heart of greening     117 Part VII: The Truth About Green Procurement TRUTH 29: Environmentally preferable purchasing     121 TRUTH 30: Supply chain management and partnerships     125 TRUTH 31: Supplier scorecards     129 TRUTH 32: Clearing the rising bar     133 Part VIII: The Truth About Green Buildings TRUTH 33: LEED standards for green buildings     137 TRUTH 34: The cost of green building     141 TRUTH 35: Green buildings improve productivity     145 TRUTH 36: Integrative design for green building     149 Part IX: The Truth About Green IT TRUTH 37: Computers and electronics     153 TRUTH 38: Creating more effi cient data centers     157 TRUTH 39: How IT can drive greening     161 Part X: The Truth About Green Management TRUTH 40: Engaging employees     165 TRUTH 41: Engaging stakeholders     169 TRUTH 42: Keeping score     173 TRUTH 43: Employee incentives     177 TRUTH 44: Environmental management systems     181 Part XI: The Truth About Green Finance TRUTH 45: Profit, value, and risk     185 TRUTH 46: Reality-based accounting     189 TRUTH 47: Investing in green and attracting green investment     193 TRUTH 48: Carbon trading and offsets     197 TRUTH 49: Fiduciary duty     201 Part XII: The Truth About Green Futures TRUTH 50: Certainty in the face of uncertainty     207 TRUTH 51: Scenario planning     211 TRUTH 52: Future proofing     215 APPENDIX A: References     219 Acknowledgments     228 About the Author     229   Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407. APPENDIX B: Resources  

Full Product Details

Author:   Gil Friend
Publisher:   Pearson Education (US)
Imprint:   Que Corporation,U.S.
Dimensions:   Width: 21.50cm , Height: 1.40cm , Length: 14.10cm
Weight:   0.334kg
ISBN:  

9780789739407


ISBN 10:   0789739402
Pages:   240
Publication Date:   02 July 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Introduction     ix Part I: The Truth About Green Business TRUTH 1: What is a green business?       TRUTH 2: Why green your business?     TRUTH 3: How to approach greening your business     TRUTH 4: Why now?       TRUTH 5: Climate change and your business     Part II: The Truth About Green Strategy TRUTH 6: Profit and purpose     TRUTH 7: How green is good enough?       TRUTH 8: Green regulations     Part III: The Truth About Green Operations TRUTH 9: Secrets hiding in plain sight     TRUTH 10: Eco-efficiency: Good for business and the environment     TRUTH 11: Waste? Not! Eliminating non-product       TRUTH 12: EcoAudits can guide your course     TRUTH 13: Running lean and green     TRUTH 14: Carbon footprinting     TRUTH 15: Reducing your carbon footprint     Part IV: The Truth About Green Marketing TRUTH 16: Green branding and messaging     TRUTH 17: Creating strong EcoLabels     TRUTH 18: Green marketing claims     TRUTH 19: Reaching conscious consumers     Part V: The Truth About Green Products and Services TRUTH 20: What makes a product green?       TRUTH 21: Product take-back     TRUTH 22: Product to service     TRUTH 23: What makes a service green?       Part VI: The Truth About Green Design TRUTH 24: Biomimicry–learning from life     TRUTH 25: Reducing your product footprints     TRUTH 26: Cradle to cradle     TRUTH 27: Design with nature     TRUTH 28: Innovation is at the heart of greening     Part VII: The Truth About Green Procurement TRUTH 29: Environmentally preferable purchasing     TRUTH 30: Supply chain management and partnerships     TRUTH 31: Supplier scorecards     TRUTH 32: Clearing the rising bar     Part VIII: The Truth About Green Buildings TRUTH 33: LEED standards for green buildings     TRUTH 34: The cost of green building     TRUTH 35: Green buildings improve productivity     TRUTH 36: Integrative design for green building     Part IX: The Truth About Green IT TRUTH 37: Computers and electronics     TRUTH 38: Creating more effi cient data centers     TRUTH 39: How IT can drive greening     Part X: The Truth About Green Management TRUTH 40: Engaging employees     TRUTH 41: Engaging stakeholders     TRUTH 42: Keeping score     TRUTH 43: Employee incentives     TRUTH 44: Environmental management systems     Part XI: The Truth About Green Finance TRUTH 45: Profit, value, and risk     TRUTH 46: Reality-based accounting     TRUTH 47: Investing in green and attracting green investment     TRUTH 48: Carbon trading and offsets     TRUTH 49: Fiduciary duty     Part XII: The Truth About Green Futures TRUTH 50: Certainty in the face of uncertainty     TRUTH 51: Scenario planning     TRUTH 52: Future proofing     APPENDIX A: References     Acknowledgments     About the Author       Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407. APPENDIX B: Resources  

Reviews

Author Information

Gil Friend is founder, President, and CEO of Natural Logic, Inc. Natural Logic provides advisory services in strategy, implementation, and performance measurement that help companies and communities prosper by embedding the laws of nature at the hearts of enterprise.   A systems ecologist and business strategist with nearly 40 years experience in business, communications, and environmental innovation, Friend combines broad business experience with unique content experience spanning strategy, systems ecology, economic development, management cybernetics, and public policy. Tomorrow magazine called him “One of the country’s leading environmental management consultants–a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how.” He is a founding board member of the Sustainable Business Alliance, Sustainable Berkeley, and the California Sustainable Business Council and serves on the executive board of OpenEco.org and the advisory boards of CleanFish, WattBot, Green World Campaign, and (past) San Francisco Mayor Gavin Newsom’s Clean Tech Advisory Council. Friend served in the California Governor’s Office, developing early sustainability policies and programs, was a founding board member of Internet pioneer Institute for Global Communications, was founder and Executive Director of Foundation for the Arts of Peace, and was cofounder and codirector of the Institute for Local Self-Reliance, a leading urban ecology and economic development “think-and-do tank,” where he pioneered the current “green roof” trend more than 35 years ago.   Friend lectures widely on business strategy and sustainability policy and writes “The New Bottom Line” (www.natlogic.com/new-bottom-line) offering strategic perspectives on business and environment. He has contributed chapters to several books, including Worldchanging: A User’s Guide to the 21st Century, Sustainable Enterprise Report, Sustainable Enterprise Fieldbook, Sustainable Food Systems, and Stepping Stones, and is the author of the forthcoming book Profit on Purpose: Risk, Fiduciary Duty and the Laws of Nature. He holds an M.S. degree in systems ecology from Antioch University, has a black belt in Aikido, and is a seasoned practitioner of “The Natural Step” environmental management system.  

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