Full Product Details
Author: Jenny Lantz (Stockholm University, Sweden)
Publisher: Bloomsbury Publishing PLC
Imprint: Bloomsbury Academic
Dimensions:
Width: 15.60cm
, Height: 1.50cm
, Length: 23.40cm
Weight: 0.401kg
ISBN: 9781474259781
ISBN 10: 1474259782
Pages: 256
Publication Date: 30 June 2016
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
Jenny Lantz captures the current moment in trends and those who make trends happen. Her research involves interviews and lively narrative that synthesizes and brings to the fore those significant issues related to the fashion industry. A must-read for anyone who wants to be informed about fashion trends! * Marilyn DeLong, Professor of Apparel Studies at University of Minnesota, USA * An informed critique of a rapidly evolving field, this book explores the significance of trends in the shifting landscape of global fashion. Lantz uses case studies and draws on interviews with key tastemakers (forecasters, critics, stylists, buyers) to construct a detailed review of current practice in the identification and dissemination of trends. * Philip Clarke, Senior Lecturer in Fashion, Communication and Styling at Middlesex University London, UK * With a focus on trends as an organizing principle, Lantz presents an objective sociological perspective of the ever changing and increasingly complex global fashion industry. A comprehensive insight into the history and process of fashion forecasting with a wide reaching overview of the fashion system, based on extensive research, alongside interviews and insights from key fashion industry experts across all market sectors. * Tiffany Smith, Senior Lecturer in Fashion at Arts University Bournemouth, UK *
Jenny Lantz captures the current moment in trends and those who make trends happen. Her research involves interviews and lively narrative that synthesizes and brings to the fore those significant issues related to the fashion industry. A must-read for anyone who wants to be informed about fashion trends! Marilyn DeLong, Professor of Apparel Studies at University of Minnesota, USA An informed critique of a rapidly evolving field, this book explores the significance of trends in the shifting landscape of global fashion. Lantz uses case studies and draws on interviews with key tastemakers (forecasters, critics, stylists, buyers) to construct a detailed review of current practice in the identification and dissemination of trends. Philip Clarke, Senior Lecturer in Fashion, Communication and Styling at Middlesex University London, UK With a focus on trends as an organizing principle, Lantz presents an objective sociological perspective of the ever changing and increasingly complex global fashion industry. A comprehensive insight into the history and process of fashion forecasting with a wide reaching overview of the fashion system, based on extensive research, alongside interviews and insights from key fashion industry experts across all market sectors. Tiffany Smith, Senior Lecturer in Fashion at Arts University Bournemouth, UK
Author Information
Jenny Lantz is a researcher at the Center for Arts, Business and Culture at the Stockholm School of Economics, Sweden, and senior lecturer in Fashion Studies at Stockholm University, Sweden. She was a fellow at Kennedy School, Harvard University, USA.
