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9781668459508

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Bartolomé Marco-Lajara (PhD) is Professor at the University of Alicante. His research interests are strategic management and tourism management. He is the author of several books, book chapters and international articles related to teaching methodology and the areas above mentioned. He is a member of the Tourism Research Institute at the University of Alicante since its foundation and the main researcher of a European project 'Next Tourism Generation Alliance' and of the public competitive project for the creation of the Tourist Observatory of the Valencian Community (Spain). He has taken part in others public and private projects, such as the development of the strategic plan of the Alicante province for the period 2010-2020. He is the Assistant Dean of the Economics Faculty at the University of Alicante. Dr. Ahu Coskun Özer was born in Istanbul in 1981, graduated from Marmara University with a bachelor's degree in 2004, graduated from Marmara University with a master's degree in theory of economics in 2007. In 2012, Dr. Özer graduated from Ph.D. in Istanbul University, started to work as a research assistant in 2011, has been working as an assistant professor for 4 years at the Marmara University Vocational School of Social Sciences in Foreign Trade Program. Her research areas are international economics, foreign trade, economics, business, and entrepreneurship. Javier Martínez Falcó is Assistant Professor in the Department of Management at the University of Alicante. In the field of research, he focuses his interest on issues related to the Strategic Management of the Company, specifically in the areas of Knowledge Management and Corporate Sustainability of wine companies, on which he has written several publications in the form of articles, book chapters and contributions to conferences. He has also participated in several national research projects and teaches Strategic Management on the ADE, TADE and DADE degree courses.

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