The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
Author:   Charles McMillan (Schulich School of Business, York University, Toronto)
Publisher:   Cambridge University Press
ISBN:  

9781009394727


Pages:   100
Publication Date:   05 December 2024
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline


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Full Product Details

Author:   Charles McMillan (Schulich School of Business, York University, Toronto)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
Dimensions:   Width: 15.10cm , Height: 0.50cm , Length: 22.90cm
Weight:   0.140kg
ISBN:  

9781009394727


ISBN 10:   100939472
Pages:   100
Publication Date:   05 December 2024
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Preface; 1. Introduction – from the wright brothers to a global duopoly; 2. Theoretical issues in OEM commercial airline sector; 3. The customer model: from domestic to global airlines; 4. OEMs: the Boeing-airbus duopoly; 5. From simple and complex failure to catastrophe: the B-max debacle; 6. Boeing stalls and then declines in sales and market share; 7. Discussion and the new capitalist approach; 8. Conclusion: lessons from Boeing; Appendices; References.

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