Overview

Today technology has infiltrated human life to an unprecedented degree. With the rapid development of data technology, the modern world has become transparent as everything is subject to an omnipresent technological gaze. There is nowhere to hide from the surveillance of CCTV or the internet.1 Cloud computing knows where and when people are regularly shopping, how they are dating, where they prefer dining, and what kind of music, films or novels they like. Based on their online behaviour, more information about everyone has become obtainable, including education, work experience, social networks, private preferences and even whereabouts. Computer algorithms enable human behaviour to be collected as data and analysed, discerned and predicted and industries and suppliers can adjust their production, distribution and services accordingly. Human beings are analysed to such an extent that machines know more about you than your own family or even you yourself do. Cloud computing is changing industry as well as the way that people conduct business.2 Economics seems to welcome a new era of profit at the cost of domesticity and intimacy. Politics eventually falls under the control of technology and is replaced by administration and governance

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9781835204702

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