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Author:   Erdener Kaynak
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.550kg
ISBN:  

9781138990142

ISBN 10:   1138990140
Pages:   296
Publication Date:   17 October 2016
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents Preface Chapter 1. Introduction Part I: Theory and Global Aspects Chapter 2. Marketing Channel Analysis and the Basic TOMC Chapter 3. The Role of Shipping Chapter 4. The Role of the Telegraph Cables Chapter 5. The World Markets for Trans-Oceanic Crops Part II: The TOMCs of Tropical Africa’s Export Crops Chapter 6. Three Upper-Section Patterns--Commercial Practices Chapter 7. Commodity TOMCs: External Marketing--The Exporter’s Selling Conduct Chapter 8. Commodity TOMCs: Channel Leaders and Captive Growers Chapter 9. Commodity TOMCs: Channel Leaders and Captive Intermediaries Chapter 10. Commodity TOMCs: The Goal of Rapid Produce Evacuation Chapter 11. Minor Crops and Their TOMCs Chapter 12. Auction Crops and Their TOMCs Chapter 13. Perishable Crops and Their TOMCs Part III: New Findings of the TOMC Approach Chapter 14. Implications for the Export Basket and Agricultural Policy Chapter 15. Conclusion Notes Bibliography Index

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