Overview

Is it possible to write a nonfiction book that changes minds or even changes the world? The Tipping Point by Malcolm Gladwell sold 1.7 million copies in its first year of release, and today remains a perennial bestseller. What made it go viral? What made it stick? On the 20th anniversary of The Tipping Point's publication, two Story Grid editors decided to dissect Gladwell's masterwork to find out what made it a cultural touchstone. Leslie Watts and Shelley Sperry analyze the macro structure of the book and each individual scene to understand how Gladwell uses scientific evidence, charming anecdotes, and compelling characters to bring complex ideas to life. The breakdown of each scene reveals the essential questions Gladwell asks and answers and . . . . This Story Grid Masterwork Guide is a unique tool--a deep dive into the mind of a master storyteller designed to give you the tools and confidence to set off on an intellectual adventure and write a book that will transform your readers and stay on bookstore shelves for years to come.

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9781645010456

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LESLIE WATTS is a Story Grid Certified Editor, writer, and podcaster based in Austin, Texas. She's been writing for as long as she can remember-from her sixth-grade magazine about cats to writing practice while drafting opinions for an appellate court judge. As an editor, Leslie helps fiction and nonfiction clients write epic stories that matter. She believes writers become better storytellers through study and practice and that editors owe a duty of care to help writers with specific and supportive guidance. You can find her online at Writership.com. SHELLEY SPERRY is a Story Grid Certified Editor, writer, and researcher based in Alexandria, Virginia. She used to work at National Geographic, so she thinks every book is better if it has a cool map, a dramatic landscape, or a lot of penguins. As a writer and researcher, Shelley works with nonprofit and business clients on environmental, labor, and education topics. As an editor, she specializes in nonfiction, helping authors tell true stories about the world. She agrees with Barbara Kingsolver, that ""revision is where fine art begins."" You can find her online at SperryEditorial.com. SHAWN COYNE created, developed, and expanded the story analysis and problem- solving methodology The Story Grid throughout his quarter-century-plus book publishing career. A seasoned story editor, book publisher and ghostwriter, Coyne has also co-authored The Ones Who Hit the Hardest: The Steelers, The Cowboys, the '70s and the Fight For America's Soul with Chad Millman and Cognitive Dominance: A Brain Surgeon's Quest to Out-Think Fear with Mark McLaughlin, M.D. With his friend and editorial client Steven Pressfield, Coyne runs Black Irish Entertainment LLC, publisher of the cult classic book The War of Art. With his friend and editorial client Tim Grahl, Coyne oversees the Story Grid Universe, LLC, which includes Story Grid University and Story Grid Publishing.

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