Overview

Picture a TikTok live where the host acts like a glitching video game character repeating quirky catchphrases and thanking viewers with a robotic smile for every digital gift. Weird? Absolutely. And yet millions can't look away. The TikTok NPC Effect dives into this viral absurdity to reveal why a generation raised on the internet finds these glitchy, looping performances so hypnotic. Uncover the origins: Learn how a niche role-play gimmick exploded into a global phenomenon, and meet the creators who turned acting like ""NPCs"" into internet fame (and fortune). Explore the psychology: Discover why viewers (maybe even you) feel fascinated, comforted, or unsettled watching humans behave like pre-programmed characters on repeat. Connect the dots: See how this bizarre trend speaks to bigger themes in digital culture from our hunger for authenticity in a performative age to the weird ways we entertain ourselves online. Enjoy an insider's view: Laugh, cringe, and geek out at behind-the-scenes stories and sharp commentary that make sense of the nonsense delivering social insight with a side of meme-worthy humor. The TikTok NPC Effect is the ultimate companion for everyone who lives and breathes internet culture (or just can't resist its strangest rabbit holes). If you're a TikTok creator chasing the next big trend, an internet culture analyst, or simply a curious mind who finds beauty in the absurd, this book speaks your language and invites you in on the joke. Stop scrolling. Press start on a wild ride through TikTok's most absurd trend. Get your copy now and join the glitchy adventure!

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