Overview

Video ads are available for TikTok itself or for the TikTok family of news apps. They run as 5-60 second full-screen videos in the user's For You feed. Each ad includes a video, an ad display image, brand or app name, and ad text. The TikTok ads platform makes it worth it to create accessible and great campaigns. Many brands - especially smaller businesses - are not sure that advertising on TikTok is worth it, especially given the time it takes. You can set up a free TikTok Ads account and create In-Feed ads with your own set budget and schedule. Currently, TikTok's minimum campaign budget is $500 and the minimum ad group budget is $50. Using hashtags can help you grow your TikTok followers for free, especially if you use trending hashtags, branded hashtags, and industry-related hashtags. In the TikTok Ads dashboard, click the Campaign tab at the top of the page and then click the Create button. Next, choose a campaign objective, which is the primary goal of your ad. As of this writing, you can choose from three options: Traffic, Conversions, and App Install.

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