Overview

When something isn't working., in our work lives, we struggle with what part of the problem to tackle first. Do we start with cost reduction? Morale? Or should we improvements first? We pick the problem to work on, and depending on whether our plan makes sense, one of two things happens. First, we fail-and then we add ""frustration"" to our list of problems. Two, we succeed, and then some new problem pops out to replace the old. We cut 10% out of our budget, and our star performers leave in frustration because we sliced what they saw as a critical program. It's as though the system we're working on is an old inner tube. The moment we patch one hole and add pressure, another spot tears open. The point is that it's possible to change everything at once. Seem far fetched? Zaffron and Logan make a compelling argument that executives spend their time and money adjusting the systems in which people operate rather than targeting people's performance directly. When the three laws in this audiobook are applied, performance transforms to a level far beyond what most people think is possible. These laws are: 1. How people perform correlates to how situations occur to them. 2. How a situation occurs arises from language. 3. Future-based language transforms how situations occur to people. Steve Zaffron has helped hundreds of companies envision and effectively implement major change and performance improvement. He presents a proven system for rallying all of an organization's employees around a new vision, and more importantly, making it stick. The focus is on making such transformations permanent and repeatable, providing practical examples from clients such as Apple, Lockheed Martin, Johnson & Johnson, Morgan Stanley, and many others.

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9781596593497

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Author Information

Steve Zaffron is the CEO of Vanto Group, which has consulted with 300+ organizations in twenty countries including Lockheed Martin, Apple, Morgan Stanley and Johnson & Johnson. Zaffron has personally consulted many top executives and led seminars for over 100,000 people, as well as guest lecturing at Harvard Business School, University of Rochester, Ohio State and USC. He is also a senior executive and board member with Landmark Education, where he spearheaded the design of the ""Landmark Forum"" program which has been attended by more than a million people worldwide. Steve holds a master's degree from the University of Chicago and graduated magna cum laude from Cornell University. Dave Logan is a professor and former associate dean of executive education at USC's Marshall School of Business, where he pioneered several MBA courses as well as a Medical Management degree program. He also teaches at the Foundation for Medical Excellence and the International Center for Leadership in Finance (Malaysia). He is author or co-author of four books, including the bestselling Tribal Leadership and has been interviewed on CNN, NBC, and dozens of newspapers and radio stations across the country. Logan holds a Ph.D. in Organizational Communication from the Annenberg School at USC.

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