Overview

The author, the chairman of DCM Limited, brings together ideas on macroeconomics, the global economy and technological development and product innovation, that make for a deeper understanding of the firm in an open economy. The theoretical underpinnings are complemented by case studies from a wide range of industries throughout the world.

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9780195650495

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More than a book simply about the general economics of supply and demand. Financial Adviser This is an imaginative book with a bearing on pure theory as well as the real world. Amartya Sen, Master of Trinity College, Cambridge, Winner of the 1998 Nobel Prize for Economics

More than a book simply about the general economics of supply and demand. Financial Adviser This is an imaginative book with a bearing on pure theory as well as the real world. Amartya Sen, Master of Trinity College, Cambridge, Winner of the 1998 Nobel Prize for Economics

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