The Technology Illusion Revisited: Expert Perspectives on the Myth of Digital Transformation

Author:   Patrick Naef
Publisher:   Bod - Books on Demand
ISBN:  

9783695196746


Pages:   182
Publication Date:   12 January 2026
Format:   Paperback
Availability:   Available To Order   Availability explained
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The Technology Illusion Revisited: Expert Perspectives on the Myth of Digital Transformation


Overview

In a rapidly shifting landscape of business technology, established CIOs must continually reaffirm their relevance by demonstrating an extraordinary capacity for innovation and adaptation. In my view, the only way for existing CIOs to survive in their roles is to radically reinvent themselves. Unfortunately, much of the existing literature on digital transformation is naïve, misguided, or simply wrong, with far too many self-proclaimed ""experts"" attempting to make a name for themselves by claiming to know how to successfully drive digital transformation. In a field populated by questionable experts touting dubious success stories, Patrick Naef has carefully selected contributors who have either implemented genuine digital transformations or produced important academic research on the subject. Each of the chapters in the book offers a unique perspective informed by real-world engagement with the realities of possibilities of digital technology. By bringing together these disparate voices, the editor hopes to further clarify the transformative potential of digital technology, equipping the CIOs of today with the knowledge and insight necessary to thrive in the world of tomorrow.

Full Product Details

Author:   Patrick Naef
Publisher:   Bod - Books on Demand
Imprint:   Bod - Books on Demand
Dimensions:   Width: 14.80cm , Height: 1.10cm , Length: 21.00cm
Weight:   0.222kg
ISBN:  

9783695196746


ISBN 10:   3695196742
Pages:   182
Publication Date:   12 January 2026
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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