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9781610395496

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Entertaining... Sax has seized on a big, juicy topic, and is at his best in on-the-scene reporting, where the brisk, funny, assured voice that earned him many fans...keeps us galloping through the aisles... Sax is great company, a writer of real and lasting charm... The Tastemakers will leave readers wondering about how susceptible we are to the charms of any new food--and how long we're likely to stay captivated. --New York Times Book Review Sax...embarks on a lively culinary your of America, consulting chefs, producers, foodies, food buyers, and trend forecasters to find out why one day sriracha sauce is all the rage, and the next, people are adding kale to every meal. --The Economist Sax has done his homework--and probably put on a few pounds. A solid overview of trendsetting foods brought to life with colorful examples. --Kirkus Reviews Sax declares, food trends, though sometimes annoying, deepen and expand our cultural palate, spur economic growth, provide broad variety in our diets, and promote happiness. --Publishers Weekly David Sax has written a fascinating and surprising story of why we eat what we eat. It's a tale of overhyped chia seeds, rebranded fish, and unseen influencers. I will never again look at a grocery store aisle or my restaurant entree the same way. --A.J. Jacobs, New York Times bestselling author of The Year of Living Biblically and Drop Dead Healthy With forensic specificity, and, better still, a terrific sense of fun, David Sax explains precisely how foods du jour such as cupcakes, Greek yogurt, and Korean tacos 'happened.' The trends may seem silly, but The Tastemakers is not. Sax has given this gastro-exuberant time the whizzy, full-gallop treatment it deserves. --David Kamp, bestselling author of The United States of Arugula They say there's no accounting for taste, but David Sax makes sense of the mysterious forces that shape our personal food preferences, through stories so absorbing and witty that I wasn't even sorry to discover that my taste buds are hardly my own. I devoured The Tastemakers like an oat bran muffin in 1989--or a chia-seed muffin today. --Karen Leibowitz, author of Mission Street Food: Recipes and Ideas from an Improbable Restaurant

""Entertaining... Sax has seized on a big, juicy topic, and is at his best in on-the-scene reporting, where the brisk, funny, assured voice that earned him many fans...keeps us galloping through the aisles... Sax is great company, a writer of real and lasting charm... The Tastemakers will leave readers wondering about how susceptible we are to the charms of any new food--and how long we're likely to stay captivated.""--New York Times Book Review ""Sax...embarks on a lively culinary your of America, consulting chefs, producers, foodies, food buyers, and trend forecasters to find out why one day sriracha sauce is all the rage, and the next, people are adding kale to every meal.""--The Economist ""Sax has done his homework--and probably put on a few pounds. A solid overview of trendsetting foods brought to life with colorful examples.""--Kirkus Reviews ""Sax declares, food trends, though sometimes annoying, deepen and expand our cultural palate, spur economic growth, provide broad variety in our diets, and promote happiness.""--Publishers Weekly

Author Information

David Sax is a writer specializing in business and food. His writing appears regularly in the New York Times, Bloomberg Businessweek, Saveur, the Grid Toronto,, and other publications. His first book, Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen, was a Los Angeles Times bestseller. Sax's work has also won a James Beard Award for Writing and Literature. He lives in Toronto.

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