The Survival of Soap Opera: Transformations for a New Media Era

Author:   Sam Ford ,  Abigail De Kosnik ,  C. Lee Harrington ,  Abigail De Kosnik
Publisher:   University Press of Mississippi
ISBN:  

9781604737165


Pages:   320
Publication Date:   30 November 2010
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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The Survival of Soap Opera: Transformations for a New Media Era


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Overview

The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers' attention from cable and the Internet. Yet, soaps' influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries.The book contains contributions from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans and Web site moderators, and soap opera producers, writers, and actors from ABC's General Hospital, CBS's The Young and the Restless and The Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture, and speaks to longtime soap viewers, television studies scholars, and media professionals alike.

Full Product Details

Author:   Sam Ford ,  Abigail De Kosnik ,  C. Lee Harrington ,  Abigail De Kosnik
Publisher:   University Press of Mississippi
Imprint:   University Press of Mississippi
Dimensions:   Width: 15.20cm , Height: 2.10cm , Length: 22.90cm
Weight:   0.671kg
ISBN:  

9781604737165


ISBN 10:   1604737166
Pages:   320
Publication Date:   30 November 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Author Information

Sam Ford, Bowling Green, Kentucky, is a research affiliate with Massachusetts Institute of Technology's Convergence Culture Consortium and Director of Customer Insights for Peppercom Strategic Communications. |Abigail De Kosnik, San Francisco, California, is an assistant professor at the University of California, Berkeley, in the Berkeley Center for New Media and the Department of Theater, Dance, and Performance Studies. |C. Lee Harrington, Oxford, Ohio, is professor of sociology and a Women's Studies Program Affiliate at Miami University. She has been conducting research on the daytime industry and soap fans since the late 1980s and is author of many published academic works on soaps, including Soap Fans with Denise D. Bielby.

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